Monday, 2 January 2017

(RESEARCH) Assign 46: Target Audience - Psychographics





Extension: Taylor Swift
Compare to real artists’ TA
(According to YouGov)
Personality
Quirky, shy, grounded, polite, blunt
Loving, Bighearted, Geeky
Easily Distracted, Forgetful, selfish.
Values
Centre Left Politics
Right Wing Politics
Attitudes
Openminded
Closeminded
Lifestyle
Student, Parties, Internship
Student, parties, nightclubs
Interests
Fashion, Music,
Movies, Video games, Music
Social Group
Popular/ Alternative
Popular
Location
London/ Urban
North west
Type of Person
Reformer
Mainstreamer

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